Since I have a birthday this month, I'm thinking about presents! If I go into the local school and ask the children what they think about if I say the word "birthday" or the word "Christmas", the first thing they always come up with is presents.
I was with an elderly lady in a residential home recently. She was opening a box which had been sent to her by her daughter. Inside was a large fluffy owl, and the old lady was absolutely thrilled. It's especially to good to receive presents when they're unexpected.