Village Shepherd

It's well known that delicious and delightful aromas invoke good memories for most people, so smells are now being added to stores in order to increase their sales. When we walk through stores and sniff freshly ground coffee or new baked bread or rich milk chocolate, apparently our spending increases. We don't necessarily spend more on coffee or bread or chocolate, but we may spend more on just about everything if our subconscious is enjoying an aroma we like and thus reducing our stress and increasing our relaxation.