And Other Reflections On Christmas
When a big New York City church bought a big block of
commercial time from a big radio station recently, I had big
hopes for great things. And I was wrong.
You may know the Big Apple as host to a wide array of
churches, temples, and mosques representing an incredible
diversity of religious beliefs. Christian. Jewish. Christian
Scientist. Islamic. Buddhist. Hindu. Shinto. Scientological. You
name it; it's there.
Generally, radio stations aren't selective about the
products or services that sponsors advertise, or how they
