Anticipation Of The Destination
First Lesson Sermons For Sundays After Pentecost
Several years ago Heinz created a commercial for its ketchup line that still haunts one every time a Heinz Ketchup commercial plays. The viewer first sees the ketchup bottle turned to pour, but no ketchup streams out. The vocalist then begins to sing one word: "Anticipation." The ad's purpose is to rivet the customer's mind on the thickness of the ketchup which indicates the richness, fullness, and flavor of the product. The ad campaign worked well, for each time a hamburger fits between a bun one anticipates the full flavor of Heinz Ketchup as it enhances the taste of the hamburger.
