Emphasis Preaching Journal
Several years ago our television...
Illustration
Several years ago our television screen resounded to the glorious music of the "Hallelujah Chorus" in an ice cream store's ad for their hot fudge sauce. At first one's attention was immediately caught up in the stirring music, but the setting soon made it incongruous and inappropriate.
Angry phone calls and mail forced the company to rethink its advertising message. Company officials were surprised at the intensity of the complaints. One official said he selected the music because it was "loud" and seemed to be a good way to "attract attention."
Angry phone calls and mail forced the company to rethink its advertising message. Company officials were surprised at the intensity of the complaints. One official said he selected the music because it was "loud" and seemed to be a good way to "attract attention."
