Emphasis Preaching Journal
The post office was trying...
Illustration
The post office was trying to run advertisements to get people to stop sending away for guaranteed free prizes. Most of the time, those guaranteed free prizes are part of some scam that ends up costing the person a great deal of money. But despite the ads, the post office found that apparently the message was not getting across. So in May of 1993 the post office mailed out 200,000 pink postcards, inviting people to call a toll-free number for a guaranteed free prize. Most direct mail marketers are thrilled if they can get a 4% response to their mailings. The post office got a 20% response.
