Emphasis Preaching Journal

A magazine ad for Nike shoes reads: "There you are. Standing in a shoe store with a dumbfounded look, gazing at a wall full of running shoes. You nod a few times and make a couple grunting noises as if you're wisely weighing the pros and cons of each shoe. Then you finally choose a pair. Probably based on the color and possibly the styling. Which is the dumbest thing you could do. After all, your shoes are the only equipment and protection you have against the abusive asphalt. And if you make the wrong choice, you could end up with trouble.