Emphasis Preaching Journal

Large and small organizations, businesses, churches, and groups spend a lot of time and effort developing mission statements. Those statements help to guide the group in all they do. Jack Deal, at his website, dealconsulting.com, says, "An effective mission statement should be able to tell your story in less than thirty seconds. Train all in your organization to do it in thirty seconds or less. This is not only good practice but good image enhancement as well. It provides a consistent picture of your company and a purpose for all in your organization.