Emphasis Preaching Journal
Do you see what I see?
Commentary
Sellers will sometimes advertise with the initials "WYSIWYG" -- What you see is what
you get. It is an endorsement that reflects our dependence upon our eyes, our reliance
upon what we see.
Toothpaste makers boast that "four out of five dentists surveyed ..." -- an endorsement that reflects our trust in experts and professionals. Book jackets feature an assortment of endorsements, as the publisher assumes that you and I will find there the name of someone whose judgment we admire or whose taste we trust.
Toothpaste makers boast that "four out of five dentists surveyed ..." -- an endorsement that reflects our trust in experts and professionals. Book jackets feature an assortment of endorsements, as the publisher assumes that you and I will find there the name of someone whose judgment we admire or whose taste we trust.
