Emphasis Preaching Journal
The cliché is well known...
Illustration
The cliché is well known: "You can't judge a book by its cover." But how about this one:
"It tastes awful. And it works"? That is the marketing slogan for Buckley's Cough Syrup.
It truly tastes horrible, but it does soothe sore throats, clear sinuses, and calm coughs. (To
witness the reaction first-time users get when tasting Buckley's, visit
http://www.badtastetour.ca/index.cfm). Once you get past the taste, the medicine is actually effective.
