The best advertising is word...
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The best advertising is word of mouth. If you've ever run a business, you know this to be true. You can spend thousands of dollars for a simple advertising campaign and see no results. You can pay a public relations firm a generous monthly retainer and never know for sure whether keeping the company's name in the public eye is having a positive effect on business. But when your customers are satisfied, they tell their friends and acquaintances. As a result, their friends and acquaintances will do business with you even before they check the Yellow Pages, because someone they know and trust recommended you. The personal word has the power to persuade, and when you are running a business, you unleash the power of that word when your customers are satisfied with your company's work and vocal about their satisfaction. What a joy it is to serve and share God's love in a way that causes others to "see our good works and give glory to our Father in heaven!" Our service and their words about our good works pique the interest of others that they might come to know the saving power of our God. -- Spencer
