Emphasis Preaching Journal
In a 1998 television commercial...
Illustration
In a 1998 television commercial for the Isuzu Rodeo a giant sign says, "Obey," but the narrator says, "The world has boundaries. Ignore them." Foster Grant sunglasses has used the "no limits" refrain. Prince Matchabelli perfume advertises, "Life without limits." AT&T's Olympic ads in 1996 portrayed, "Imagine a world without limits." Even the U. S. Army uses the theme in a television recruitment ad, when a soldier says, "When I'm in uniform I know no limits" -- a frightening thought! The "no rules" theme has been picked up by Outback steakhouses, Nieman-
