One television ad featured a...
Illustration
One television ad featured a young boy who offers to help some children slightly older fixing a bike. They challenge him as one too inexperienced to repair a bicycle. He replies that he can do a lot of things, including making his own dinner. One bright-eyed girl challenges that. He has to prove his boast. The self-confident little fellow marches his doubters into his mother's kitchen. He goes to the kid's corner, takes out that package, throws it into the microwave and promptly serves up a hot dinner. The other kids are impressed. He has won the day, and they figure he can even fix a bike. The charm of that ad shows how much television advertising has influenced our lifestyles.
The ad quite obviously has its appeal for people from age four to 74. Television introduces new ways of life and new ways of doing things. What is frightening about this is that some sociologists believe that such advertising has been most instrumental in creating our consumerist society in which we are led to believe that we can buy our happiness through what we consume. The gospel reminds us to keep the priorities straight.
- Huxhold
The ad quite obviously has its appeal for people from age four to 74. Television introduces new ways of life and new ways of doing things. What is frightening about this is that some sociologists believe that such advertising has been most instrumental in creating our consumerist society in which we are led to believe that we can buy our happiness through what we consume. The gospel reminds us to keep the priorities straight.
- Huxhold
