Emphasis Preaching Journal
Neil Postman, onetime director of...
Illustration
Neil Postman, onetime director of the National Religious Broadcasters Association, summed up in an address what he called the unwritten law of television ministries: "You can only get your share of the audience by offering people something they want." He commented that this is an unusual credo. There are no great religious leaders, from Buddha to Moses to Jesus to Mohammed to Luther to Wesley, who offered people what they wanted, only what they needed. Postman went on to discuss why television cannot offer people what they need. Television is user-friendly.
